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Tuesday, October 27, 2009

Useful Tips for Adsense Users

Making money online is the hot trend nowadays. In coming days I am sure you will see many working professional quit their day job and seat at home in their pajamas writing some blog posts to make their living.

There are tremendous opportunities to make money online. Currently Google Adsense is the best option for most of the publishers. Some basic optimization tips can double your Adsense revenue. Two sites having same traffic can have huge adsense revenue difference depending on the ad optimization.

Follow these simple Adsense optimization tips. Experiment for at least two weeks to see the results. Believe me I am not exaggerating because I am experimenting with Adsense on my different sites since long time and these are nothing but some practical and ethical tips to increase your Adsense revenue.

This is hard core material about increasing the Adsense revenue and not possible for anyone to double the income just overnight. I am not promoting or supporting any tricks to fool Adsense code.

Before beginning the tips story let’s have some Google policy recap:
According to Adsense policy don’t do these things:
1) Do not click on your own Adsense ads by any way.
2) Do not increase Adsense ad impressions with some automating tools.
3) Don’t ask others to click on your ads.
4) Don’t alter the Adsense code other than fonts and colors.
5) Don’t put Adsnese code on adult or prohibited content.

Now you know the things that are against the Google Adsense policy.

Here are some simple and “any one can follow” tips to optimize Adsense ads:

1) Blend your ads effectively with your site theme. Match your Adsense colors with your site colors.

2) Do not use borders to your text ads. Ads without border and matching background with site background color always perform well over other ad units.

3) Have some Ad color themes that perform best with your site. At least 2-3 well performing ad color formats should be ok. Rotate your ad units with these color themes. This is just to avoid Ad blindness.

4) Use link units in your site. Link units near site navigation links can perform well. Other advantages of link units are - you don’t need too much Ad space on your site and link units are not annoying to users.

5) Use Google site-specific search box with Adsense. This is the best option other than content targeted ads. You have option to select ad location on your site search result page. Put Adsense ads at the top and bottom of search result page. The best location of Google search box is - top right corner of your site.

6) Place 250×250 size Ad unit at the top of every page or post. If you are using Wordpress hosting then 250×250 text or image ad option should perform best for every site. Don’t forget to align this ad unit at right or left side of the post content

7) Prefer Text ads instead of image ads. This will increase probability of more user interested ads. I will to suggest keep the text and image ad formats for your site. Use text and image ad format for following type of ad formats:
250×250 Square
160×600 wide skyscraper
336×280 large rectangle
300×250 medium rectangle
These are best performing ad units and will also increase your ad inventory.

8 ) Use section targeting to target ads relevant to your site or page content. Section targeting code is nothing but code tag provided by Google to direct their crawler to show relevant ads to page content. Use section targeting code on each page.
Here is the sample section targeting code:

– google_ad_section_start –
Content you want to target.
– google_ad_section_end –

If you want irrelevant content to be ignored, then use following tag:
– google_ad_section_start(weight=ignore) –

More details on section targeting can be found here.
Section targeting will increase ad relevancy and thus CTR.

9) Ad placement is important. Place the Adsense ads above the main fold, means user should see your top performing ad units without scrolling down on your site. This will increase Ad CTR.

10) High performing ad slots: Top of left sidebar and top of individual post. Try these ad slots on your site. Use link unit (obviously with blended color) at the top corner of left sidebar and 250×250 or 336×280 Text and image rectangle ad unit in your post content (Align at left or right side of post content).

11) Block low paying and irrelevant ads showing on your site. Use competitive ad filter Adsense feature for this. Do well study before blocking any ad unit. Some times one ad unit can give you $0.01 in one country and same ad unit might give you $1 in other country. So be careful while blocking the ads.

12) Use Google Adsense ad preview tool can help you to view all ads showing on your site and also helpful for blocking irrelevant ads.

13) Keep more white space around your ads. Do not burry your ads somewhere “out of focus” location. Site content should have enough breathing space so as your ad units.

14) Study your keywords. Target ads to these keywords. If you are not using section targeting Adsense feature then don’t forget to add your page-targeted keywords in the beginning of your post. Google Adsense crawler generally searches for first one or two paragraphs to target ads to that page.

15) You can increase number of ads to be displayed on your site’s main page and individual pages. But please not too many ads.

16) Placing images above or next to the ad units will increase ad visibility and more chances of click on such ads increasing your CTR.

18) Track all ad performance using Channels. Channels are nothing but individual ad units, which you can track for performance. Study the Adsense revenue report in detail. Don’t keep on changing ad formats, colors and placements every one or two days. Track the ad unit placement at least for 2 weeks to judge the ad slot performance.

19) Optimize your site for search engines. SEO is the key point for high traffic websites. Moreover traffic from search engines can convert well in case of Adsense ads. Users coming from search engines are clicking more on your Adsense ads than regular readers.

20) Ads placed in-between the content perform well. But keep in mind this can be annoying to your site readers. So avoid too much of blended ads in content.
If you have small posts then put ads at the top of the page content. If you have big post then ad units placed at the bottom or middle of the post can perform well. Do not use skyscraper ads in post content.

21) Test, Test and Test to work it best!!!

So integrating Adsense ads into your site content is the key point for high revenue from Google Adsense.

I am sure if you read every tip carefully and follow these tips you are not long away from doubling your Adsense revenue.

Forex Trading

Foreign currency exchange trading is the world's fastest growing and largest trading market today, with a daily turnover of 3 trillion dollars! Anyone today can trade Forex online.The participants in this market include central banks, organizations, commercial banks, institutional traders, and private individuals throughout the globe. If you are willing to put the effort and time in and research the market then you can earn an almost endless pot of money from promoting Forex products and services as an affiliate.If you are going to quit just because you haven't had a commission within the first few weeks then the answer is probably no you can't make money promoting Forex.

I often hear people say that Forex just doesn't convert. Rubbish. any niche can convert if you put the effort in. Fortunately for people like you and me - every person who decides this niche is not for them is leaving more money on the table for us.
So, where do you start? I'm going to assume that you already trade Forex and know a bit about it (If you don't then before you start promoting it you should take the time to learn - Forex Mentor is probably the best introductory Forex training course available).The hard way is to search for the types of Forex products you want to promote and then try and navigate to find their affiliate program (sometimes called 'Introducing Broker' or 'IB' in Forex). Quite a time consuming process when you think there are brokers, training courses, signal services, strategy ebooks, analysis software, and more to choose from.The thing you should also be aware of are scamming Forex affiliate programs. Forex is well known for less than 'above-board' companies. I should know, I was scammed by a Forex affiliate program. I sent them several sales in a few months and never got the $1,500 they owed me despite several phone calls and emails.It turned out that a few weeks later they got shut down for fraud. This was a clear warning to me that I had to pick and choose who I promoted extremely carefully. At this point I should warn you that whilst this program was closed down by the authorities (they ran two sites, a training course on one domain and a strategy service on a different domain).I should give you a big warning that they have since set-up a new company. Avoid them at all costs because if their last scam was anything to go by you just wont get paid and wont get any support.

So which Forex affiliate program works?

Easy-Forex Affiliate Program
Forex is a highly exciting market, though risky! Affiliating in the Forex market offers you a great earning potential, with online access to your traffic performance and your commission. The affiliates are provided with online support, marketing creatives and professional tools – free of charge. Forex-Affiliate.com is a world leading and highly paying Forex affiliate program.

Earn more from Adsense by Choosing the Right topic

To succeed with Adsense, you need to have the right type of website – the right topic, the right keywords, and the right traffic. Get the elements right and you are on your way to earning six-figures a year (or even more) from Adsense.

The contextual advertising program Google Adsense http://www.google.com/adsense has allowed a vast number of Web publishers to earn from their websites. Retirees are rediscovering financial independence with Adsense, while twenty-somethings are quitting their jobs to concentrate full time on their websites or blogs.

However, for every successful Adsense publisher earning thousands per month, there are hundreds who can’t even earn the minimum monthly payout of $100. Many are even earning mere pennies per month. One of the misconceptions people have about Adsense is that they can simply put it in their websites and Adsense will automatically earn for them big money, which unfortunately is not true.

To succeed with Adsense, you need to have the right type of website – the right topic, the right keywords, and the right traffic. Get the elements right and you are on your way to earning six-figures a year (or even more) from Adsense.

The first step to earning more from Adsense is choosing the right topic for your website. Not all topics do well with Adsense – you can’t just expect to write about your musings on life or your love for your pet hamster and expect that website or blog to earn you thousands per month. Adsense does not work for just about any topics out there.

Find the Right Topic

So what is the right topic? There are a number of topics that Adsense publishers found works for them.

The best topics that fit well with Adsense are those that attract users looking to spend money. Think of topics that attract people looking to buy something; or need to spend on something. One example is mortgage resource website. Visitors to mortgage information sites are looking to finance their house purchase, or refinancing. The mortgage site provides the information on mortgage rates, even provide mortgage calculators, while the Adsense ads provide the vendors the user can check out

Think product review sites such as MP3 player reviews or camera reviews. Visitors to review sites are actively thinking of buying the product; hence they visit review sites to get information about the product, compare various products and help make purchase decisions. The review site provides the information, while Adsense ads provide the vendors that offer these products.

Websites on earning money also tend to do well with Adsense. The website can provide information on how to start a business or buy into a business opportunity, while the ads will be business opportunities. As a result, the visitors become very interested in the ads and likelihood of clicking on the ads is much higher.

The best types of websites that work well with Adsense are those when the ads can be considered as an additional resource for the users. Remember, if the visitors the site attracts are looking to spend money, chances are high that the keywords shown on the site are high paying and you can get very good CTR.

Find the Right Audience

Another important aspect in choosing a commercial topic with advertising potential is to find topics where audiences can be most responsive to ads.

Think of a visitor who is eyeballs-deep in credit and is looking for information on how to improve his credit situation. He goes to a site with loads of information on how to improve his credit, including tips on how to improve credit score and how to file for bankruptcy. While he finds the information on the website useful, he is looking to proactively help his dire credit situation. As a result, he is highly likely to click on the ads offering services such as loan consolidation or ads providing more information to improve his credit score.

Or you can have a travel site targeting people researching to spend their money on trips. A Venice, Italy travel page can contain information about the city, including weather, hotels, places to visit, and tips for travelers. The user looking to travel to Venice will find the information on the page very useful, but the Adsense ads on “Hotels on Venice for $58” will most likely attract his attention and compel him to click on the ads.

Audiences are not responsive to ads if the site is the end-goal of the users, and as such will not do well with Adsense,. Gaming sites are an example, as visitors go to the sites simply to play – not look for other information or find additional services. The gaming site is their final destination, not merely a means to find better information or better offers. Hence, gaming and similar sites tend to exhibit very poor click through rates for Adsense.

Forums are another example of sites that do not make good money with Adsense. While forums make the process of content creation easier for the website owner given that content is created by the users, forum visitors are notorious for ad blindness. Afterall, these people go to the forum to chat, exchange ideas, and connect with other people. They typically ignore the ads.

To make money on Adsense from forums, gaming sites and other similar types of sites, you need to have gazillion of traffic to make up for the very low click through rate and potentially low priced clicks. Usually, people who go to gaming sites go there to play rather than read ads.

Consider Your Interests

Identifying a high paying topic is only half of the battle. The next question is: how are you going to create the content?

Do you have any interest about the topic at all? It is hard to create content about something you are not even interested in. Or do you have any knowledge or expertise in the topic? It makes sense to build an information site around what you know and are capable of writing about. Writing is often easier, and you are more motivated to produce content if you know the topic and actually like what you are writing about.

If you do not have any knowledge about the topic yet sees its potential in generating Adsense income, be willing to spend days in the library researching about the topic. As you gain more knowledge about a subject, the process of content creation becomes easier and the quality of the output over time tends to improve significantly.

Another option, of course, is to hire writers to help you with the content. However, you need to watch out for the quality of their writing and check if the article is not stolen content from elsewhere.

Consider Your Competition

Another important consideration is the level of competition, especially if you are just going to build a site from the ground up. It’s one thing to create a website with a high paying topic, and another to actually break from the crowd and get traffic for that website.

One option is to find topics with little competition and hardly written about yet. The downside, however, is that topics with no competition means there is very little interest in the topic, and worse, few advertisers.

If you are going to write about popular topics, it is important to have a strategy in place that will distinguish your content from other websites, more so from the existing leaders in the category. How are you going to set apart your credit information website from the millions of other websites out there? Why will visitors go to your site – and click on your Adsense ads – when they can go to more established websites? What type of content are you going to offer for your Travel to Venice website that hasn’t been written about by other websites?

The key is to find a unique angle or niche in that popular topic that can help your website gain traction. For example, you can create a Venice travel site for wealthy baby boomers. You can also create a website for those seeking mortgages for their second homes.

You have to remember: advertisers and even readers know if your site has value, and whether your content is valuable or not. If users find your content valuable, it is not hard to earn significant amounts of monies from Adsense

How to Create an Adsense Account?

In order to sign up for AdSense, you'll need to use a Google Account as your AdSense login.

If you don't already have a Google Account, it's easy to create one - just follow these steps:

In the 'Email' field, provide any email address you currently use. It does not have to be a Gmail address. However, we suggest you use an email-password combination that others don't already know.
Choose and enter a password that's at least 6 characters long.
Enter the security word.
click 'Continue' to accept the Terms of Service and complete your application with the login you've provided.
You can learn more about Google Accounts by visiting the Google Accounts Help Center.

For more information about updating your login, please review google tips FAQ.

Searching Jobs

Using the Internet in your job search is not necessarily easy. It crosses a variety of services and information resources. No single list, network, or resource will contain everything you need for a fully effective online job search.

What Makes Up The Complete Job Search?

Many people believe they are hard at work looking for work when they religiously scan the Sunday Classifieds. Unfortunately, what they are really doing is expending 100% of their effort on only 25% of the possibilities.

A Real Job Search has 4 Main Activities and 2 Environments — Off-line and On

1. Review Job Leads
Print Newspapers / Journals / etc.
VS
Online Job Banks / Recruiters / Newspapers / Journals / Associations / etc.

2. Research and Contact Employers
Print Telephone Books / Business Directories / Employer Pamphlets
VS
Online Telephone Books / Business Directories / Association Links / Industry sites / Employer Webpages

3. Networking
Meeting with anyone you can through meetings / friends / colleagues (a.k.a. Pressing the Flesh )
VS
Participating in appropriate Mailing Lists / Newsgroups / Chat Forums as well as turning OFF the computer to make calls and attend meetings (a.k.a. Face Time)

4. Prepared Resume Ready to Post or Email
Having a nicely designed copy as well as scannable copy printed and ready to mail or present on demand
VS
A plain text copy ready to post or email on demand.

However you approach your job search, you cannot put all your eggs in only one of these available eight baskets. A successful job search means using a combination of as many baskets as possible in different ways. While you are the only one who can determine your level of comfort with any given basket, you really must use at least one basket from each main area (job leads, networking, research, and the resume) to get the best results from your efforts. Why?

* If you don’t have your well-written resume in plain text, it won’t be easy to send in response to ads found online nor to email to new contacts.
* If you don’t attend local networking meetings, you could be missing a chance to meet the best person positioned to help you with your search.
* If you don’t look at the jobs posted online you could be missing lots of local opportunities you’ve missed in other places.
* If you don’t shut off the computer, how can you call employers and speak with them about possibilities and convince them how much they need you?